BIO
| BIO |
| In 1990, Sid Hoeltzell relocated his studio from NYC's PHOTO-DISTRICT to the
Miami DESIGN DISTRICT. In New York, after pursuing his degree in pre-med Biology at SUNY@Buffalo, he graduated Magna Cum Laude at the Fashion Institute of Technology, N.Y.C., where he later became Adjunct Professor in Photography. Sid also held seminars at the NYC Photo-Expos in Hand-coloring techniques. Mr. Hoeltzell continues to teach at the Miami Ad School and maintains his 2500 sq/ft. full time studio-gallery/loft in the Wynnwood Design District of Miami.
Well if your gonna count.... ten (12) Addys (four for liquor advertising) and one International Silver Clio (Johnnie Walker Black), American Photographer Magazine -1998/ Winner-Humor Category, and even an Addy for commissioned art-work for Royal Caribbean Cruise Lines (including over 360 commissioned works). Sid worked with Sydney Pollack and Harrison Ford as consultant for a photography studio scene in "Random Hearts" filmed in Miami. "That was a lot of fun". The last gold Addys were for a Ryder Truck still-life campaign-2006, as well as being noted on page 192 (four of eight images0 for the Ryder Truck ads in GRAPHIS ADVERTISING ANNUAL 2006. 2007 Silver Addy for martini work for RCCL Liberty of the Seas. Mr Hoeltzell is again published in the new Alcove Books "The Art of Seeing". Noted is his work on the Island of Maui. Currently, the GMCVB - Greater Miami Convention and Visitors Bureau thru TURKEL Advertising, had commissioned Sid Hoeltzell to complete their new international Tourism camapign soon to partner with American Airline One World campaign. "It was also cool to be working for the Vatican Museums for six weeks. One of the best assignments I ever had. Just walking around documenting art." Currently, there is an ongoing book project involving the Florida Everglades. " I have never bought into the remark about being a specific "category" photographer. Markets change yet skills do not. When you have the eye and full knowledge of all the technical skills, that's the edge." Mr. Hoeltzell has mastered 8x10 studio photography and been rigorously proven by assignments in location/fashion and lifestyle. Working outside the studio has the greater challenge of completing the creative assignment while controlling the "unexpected". Even photographing underwater, his stunning images of Olympic swimmers have draped 50 ft. down building sides in NYC. The studio-loft is a creative workshop using traditional 8x10, 4x5 , and 6x7 film formats, but predominantly HI-RES (96MG) digital capture incorporating twin Mac Pro stations, iMac portable stations. Additionally, Sid's clients have the benefit of an EPSON 9600 multiple fine-art printing facilities to serve Sid's commission assignments (often those 44"x84" wall prints). " I work with clients who trust me to deliver and bring home the chrome... or negative or digital file, that’s what's required these days. But you better have fun doing it." As of 7/08, there will be a full service Pay-Pal store for fine art purchases from the Cruise ship commissions’ series. Since 2003, Sid has accepted occasional editorial assignment that have produced dynamic photographic images. "When I walk into a new visual environment with my subject, the image in the viewfinder is formed by an instinctual decision... the 'prima linea'. The first line drawn always works the best, and the same rule of ' first line' continually works in the studio environment as well. This instinctual direction is the sum of all my artistic experience and that's why people come to work with me." |
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